You might not know it now, but creating the ideal domain name for your site can be the difference between success and failure. If you want to attract visitors to your site (of course you do), then you need to focus your attention on SEO, or Search Engine Optimisation to give it its full name.
Local SEO is about keywords, it is about doing what you can to push your site to the top of the search engine results list, and it’s about attracting visitors to your site in abundance. Many people focus entirely on content, but did you know that you can also SEO the life out of your domain name?
There are many things which can case a negative impact on your site, and an improper domain name is one of them. Let’s explore a few of the things to avoid and the things to do.
- Understand the importance – Your domain name is really the first impression anyone has of your brand and who you are. If you pick a domain name which is suitable, i.e. it really reflects you, then you are already on your way. If on the other hand you go for something totally abstract, then how do you expect people to understand what you are about?
- Do not use hyphens in your domain name – You are trying to look professional here, so if you put hyphens into your domain name then you are showing an unprofessional look instead. You can easily run words together without hyphens, without losing the meaning.
- Be mindful of the ending – When you look at an address, do you go for the .com ending, or do you prefer to go for something else, like .info for example? Most people would trust the .com over all of them, and this is an ending which is certainly going to give you more credibility overall.
- Keep it short in length – A domain name which is anything over 15 characters is a huge no-no. Basically people will get bored before they have got to the end of it! Keep it short, but not too short, and you’ll be on the right track.
- Incorporate a popular keywords into the title – Do some research into the popular keywords for your particular subject niche, and insert one seamlessly into your domain title. That means you’re going to be ticking SEO boxes before you even start with the rest of the process!
Your domain name really is the first impression anyone will have of you, so you need to make it as impressive and as credible as possible. This certainly gives you more chance of visitors heading to your site, rather than passing it by.